Following the positive experience from the piloting phase, the 19 February 2018 meeting of the DIGICOM Steering group decided to roll out the ESS Facebook page (“European Statistics”) on a permanent basis.
The ESS Facebook page thereafter remained active until it was decided on 4 December 2019 to shut it down. It still remains online, but is no longer curated.
Apart from the overall deliverable (the platform), a number of important outcomes were achieved:
- Hundreds of content items, (i) developed and (ii) translated from national language by the ESS National Statistical Institutes specifically for the purpose of appearing on the European Statistics Facebook page.
- Inspired by the European Statistics Facebook page, many ESS National Statistical Institutes launched their own social media channels.