DIGICOM.D4.01 – Communication and marketing study


A thorough communication and promotion study was conducted under a Eurostat procurement contract. The study was conducted in three phases:

  • desktop research (literature review, outreach to NSIs, a positioning analysis)
  • fieldwork (online survey, interviews, focus groups, social media analysis, social media interaction)
  • consolidation (cross-data analysis, collaborative workshops)

Link to the deliverable

Analysis of user perception and communication of official statistics in the EU – final report