In view of the possible “multiplier” approach of a communication strategy emerging from the communication study, this deliverable was reinforced to go beyond a mere communication kit, and instead cover direct engagement with various types of multipliers:
- data journalists
A workshop inviting data journalists – both to present the offer of Eurostat to them, and to to express their needs – was organised. This was followed up by a workshop for ESS colleagues (active in the fields of dissemination and communication) to discuss the needs expressed by the data journalists. Based on these experiences, as well as desktop research a possible data journalist outreach strategy was drafted.
- nongovernmental organisations (NGOs)
A categorised inventory of various NGOs active in fields related to ageing was compiled. The purpose of this inventory was for use in targeted communication concerning relevant topics, such as the ‘Ageing Europe’ digital publication.
A multidisciplinary workshop inviting researchers as users of European statistics (as opposed to researchers in the field of statistics) was organised – both to present the current (statistics as well as microdata) and possible future (data analytics) offer of Eurostat, and to learn about the needs of researchers. A key need expressed by many researchers at the workshop concerned access to microdata. Therefore, a key follow-up has been the development of a microdata access communication kit - aimed at making researchers aware of the opportunity to access Eurostat microdata (as well as guiding researchers who wish to request access to Eurostat microdata).
A workshop inviting teachers (many of whom had been active in the European Statistics Competition) from across Europe was organised – to present the current offer of Eurostat, to learn about their needs, and to get their early input on a communication kit consisting of a set of didactic videos on European statistics for use in the classroom.
An important outcome of the above actitities is the establishment of networks (contact lists): Eurostat now has access to lists of nearly 100 data journalists and around 60 teachers that have agreed to be contacted by Eurostat on relevant issues - as well as a list of over 300 NGOs in the area of ageing.
Links to the deliverable
Communication kit for use of European statistics in the classroom (for teachers and students)
Microdata access communication kit (for researchers)
Data journalist outreach strategy (draft proposal for possible application)
Workshop programmes of: