Background

The study on communication and promotion (the “branding study”) provided rich insights on issues closely related to the value of European statistics, such as:

• awareness and image
• role and mandate
• transparency and independence
• trust
• value for professionals
• the changing environment.

With the objectives of the action sufficiently met by the already conducted branding study, no specific study on the value of European statistics was commissioned.

Link to the deliverable

Analysis of user perception and communication of official statistics in the EU – final report
(see in particular sections 2.1, 3.5 and 3.8)